Case Study
Developing strategy, storyboards and responses for multiple bids
Overview
I was asked to prepare a tender submission in two weeks, but my input was extended to eight submissions over six months. I wrote prequalification and tender documents in the hotel, private residential, affordable housing and commercial office sectors. Project values ranged from £6m to £80m.
Solution
I led response strategy workshops with my client’s subject matter experts in commercial, planning, supply chain and design management. These were to develop bid strategies, the basis of the storyboard per bid response. I maintained a flexible approach to updating the drafts as the delivery proposals were developed, ensuring my writing kept in line with technical and logistical strategies so I could keep key bid messages updated.
Challenges
Strict time management was a main challenge of working on overlapping bids, especially alongside busy people in my client’s teams. With subject matter experts, I developed integrated schedules to plan when and where to work on each response to fit well with the various teams’ activities.
Outcome
All the prequalification submissions were successful. My client was selected as preferred bidder for five of eight projects.
Client feedback:
“Holger has produced several high-profile bid documents for us, often under very tight time pressure, and he’s never failed to deliver quality work. He combines an efficient use of written words with appropriate graphics to ensure key winning messages are made prominent and are presented with the impact and conviction that reflects the stature of the Sisk business. He’s quick to grasp what matters most in terms of presenting a compelling argument to a client and representative organisations involved in the assessment process, which is crucial in the bid-writing arena. He’s a dedicated professional, passionate about what he does, and he works tirelessly to achieve the end goal of a great submission. I’m delighted with the service Holger has provided via his Mercury business, and I can recommend him with confidence to future clients.” Ken Erskine, Regional Bid Director, John Sisk & Son
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Contact Details
207 Regent Street
London
W1B 3HH